In this TED video, author Malcolm Gladwell puts a new and fascinating spin on a story we're all familiar with . . . or at least think we're all familiar with.
I got to see Gladwell give a longer version of this talk at last year's Catalyst Conference. It may have been the highlight of the conference for me.
To dig deeper, check out Malcolm Gladwell's book, David and Goliath: Underdogs, Misfits, and the Art of Battling Giants.